Daily Business Zen: Niche Nation
“These days our watercoolers are increasingly virtual–there are many different ones, and the people who gather around them are self-selected. We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.” - Chris Anderson, The Long Tail
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Tags: Daily Business Zen, Global Business, Startups
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November 21st, 2007 at 1:35 am
[...] an exciting time to be starting in the business world, especially in a nation of niches like the one we are in, I hope this concept primer and application helps you not just to appreciate [...]